A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
We are the market-leading financial advice technology provider.
Our end-to-end technology platform allows customers to automate regulated and compliant customer journeys to engage, advise and execute on everyday financial planning decisions that improve financial wellbeing.
Our target customers are financial services organisations, intermediaries and employers engaging with large volumes of consumers and employees within a regulated framework in a cost effective and user-friendly manner.
The benefits of our technology include regulatory compliance and audit, cost effective access to a wider consumer universe, quality control and an attractive, repeatable customer engagement journey.
Founded in 2009 by the founders of Egg, the UK’s first internet bank. The founders have now been joined by a highly experienced management and executive team.
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.
"Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula."
"A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action."
"Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart."
"Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest."