We are wealth wizards

Wealth Wizards’ founding purpose is to make financial advice affordable and accessible to everyone

We are a market-leading financial advice technology provider

Our end-to-end technology platform allows customers to automate regulated customer journeys to engage, advise and execute on everyday financial planning decisions that improve financial wellbeing.

The Wealth Wizards vision is a future where everybody in society has access to jargon-free, holistic financial advice and guidance, 24/7, from a regulated digital agent, supported by qualified human experts where required.

Our digital financial guidance and advice products and services combine leading-edge technology, financial services expertise and a market-leading capability to create and deliver empathetic connections with a diverse customer audience.

We are extending the reach of financial advice to everyone in society.

Wealth Wizards facts

Established in 2009 to make financial advice accessible to all
Proven digital customer experience design and chatbot capabilities
Extensive in-house regulated financial advice expertise
Smart solutions in digital guidance and advice
Based in Leamington Spa
Creator of the UK's leading digital independent financial adviser

One core set of algorithms, three customer propositions

Wealth Wizards' customers are financial services organisations and financial intermediaries and employers, all of whom are engaging with large numbers of individuals regarding their finances. We work with employers who wish to improve financial wellbeing in their employee population as part of their engagement and employee benefits programmes.

All of this comes from a single platform that combines machine learning and AI with best-in-class technology, guided by a core team of financial services professionals.

The platform provides holistic financial healthchecks, guidance on everyday finances, and financial planning and advice in investments, pensions and retirement.

Three customer propositions take all this to a wide range of end markets globally.

Digital self-access advice for consumers and automation for advisers

The intelligent automation inside your advice business

Turo Digital is an AI-powered, financial advice & guidance platform which can be configured to a client's brand, advice policy and tone of voice.

Turo for Advisers automates key parts of the advice process, enabling advisers to deliver robust and compliant advice in a fraction of the time.

Target market

Financial services businesses who plan to be best-placed in the future market


Turo Digital: Holistic guidance and triage, pension guidance, retirement guidance, investment advice, pension advice, DB transfer guidance.

Turo for Advisers: Pension consolidation, annuity broking and triage, retirement decumulation, DB transfer advice.

  • Industry case time reduced by 40%-60%
  • Increased control and compliance capability
  • Service more customers
  • Great user experience
  • Multi-channel customer experience
Turo Digital
Turo for Advisers


Intuitive chatbot capability - Automated solution mapping - One-click advice report generation - AI-powered - Client management information - Can be used as a triage tool to refer to human advice team

Digital financial adviser dedicated to improving financial wellbeing

The digital financial adviser for life's journey

MyEva is designed to engage users in the concept of managing their money to address immediate financial concerns and then encourage a future focus, without jargon, fuss or judgement.

MyEva enables employers to understand, take action and improve financial wellbeing for every individual in the workplace.

Target market

The UK mass employed

MyEva's persona

MyEva adapts to the needs of an individual using machine learning and AI to make a connection with everyone, 24 hours a day, 7 days a week, regardless of financial status of level of financial wellbeing.

MyEva celebrates individuality of all users experiencing differing life events at different times. She is an affordable and accessible financial adviser for all.

  • Ability to identify a person's most pressing financial needs.
  • Jargon-free content and friendly yet professional conversations, establishes an empathetic connection with every individual
  • Provides employers with a financial wellbeing report to identify issues and track wellbeing improvement over time.
MyEva for employers
MyEva for employees

Information security assured

The relationship between MyEva and user is confidential. This is important both from an information security perspective but also to enable a relationship built on trust.

Strong core intellectual capital

We provide leading-edge technology, financial services expertise and a market-leading capability to connect with a diverse customer audience to extend the reach of financial guidance and advice to the mass market.

Smart solutions in digital financial advice and guidance

Our holistic approach is unique and addresses the immediate market need to reach diverse online communities with education, guidance and personalised advice to improve financial wellbeing in the mass market.

We are pioneering the development of a new codified digital, regulated financial guidance and advice sector. This addresses the full spectrum of financial needs in society.

Technology engineering and architecture

Our technology and engineering methodology enables adoption of new product and service features rapidly and efficiently, with short release cycles in a platform which is safe, secure, reliable and resilient.

Digital customer experience

We've developed a chatbot to support the role of the regulated and unregulated digital adviser. The chatbot uses conversational methodology familiar to other social networking platforms.

Chatbot toolkit
Adviser referrals
Logic & calculations
Nudge engine
Document storage
Bespoke journeys
Deep links
Appointment booking
Turo for Advisers integration
Strong authentication
Data APIs
Online payments
MI and reporting
Bespoke document generation
Custom chats
Fast UK integration

AI and machine learning

We have implemented 'explainable AI' which improves the 'explainability' of complex advice by demonstrating which factors were used and by how much to come to the advice recommendation.

The existing Turo AI capability can be used to derive the weighting of the key factors in any financial advice or guidance decision.

Our AI techniques similar to those applied successfully to the field of medicine.

We have created a novel, innovative application to financial advice by analysing and learning from past users and cases.

The more engaged users or validated cases, the greater the confidence in AI-informed advice for other advice cases.

Regulated financial advice expertise


In-house team lead by Tony Vail, Chief Advice Officer and Co-Founder


Comprise of 10 chartered financial planners.

Robust advice

The advice team provides the financial advice expertise which feeds in to the reliable digital advice outcomes.

Customer experience

With a strong understanding of the advice process, the team aims to mimic in-person adviser interactions digitally.

Strong collaboration

The financial advice team works closely with customer experience, engineers and product teams.

A financial wellbeing insights and data analytics practice

Anonymised regarding the financial wellbeing worries of employee populations provides insights on key issues to tackle to improve financial wellbeing in the workplace. It also provides insight into employee benefit ROI and is delivered in the form of a 'financial wellbeing report'.

This also gives opportunities for sector benchmarking and evidence of employers' commitment to improve financial wellbeing as one of the many contributors to mental health in the workplace.

The leadership team

Andrew has 20 years' experience developing digital financial services: ten in the corporate world and ten as an entrepreneur, successfully exiting Clearwell, a fintech business, to Money Portal in 2006. Andrew was a member of the founding executive team of Egg, the UK's first internet bank.
Andrew Firth
Chief Executive
Scanes is a portfolio chairman and non-executive director of fast-growing technology companies including chairman of Vizolution and a non-exec director of Netcompany. Scanes was previously a partner at Accenture where he ran the financial services practice in the UK and Ireland.
Scanes Bentley
Cath brings over three decades of professional and leadership experience. She serves as non-exec director of Sage Group, BUPA and Funding Circle. She has previous executive experience at O2 and Telefonica. Cath became chairman of MyEva in October 2019.
Cath Keers
Chairman designate: MyEva
Pete has over 22 years of experience in financial services distribution and is a qualified adviser. As a founder of Wealth Wizards, he has helped pioneer the creation of simple, online advice to help consumers with their financial challenges. Pete also spent 10 years as a director at Opal Benefits.
Pete Connell
Chief Development Officer
Tony has significant experience of delivering proposition development, innovation, marketing strategy and corporate transactions within the financial services sector. Tony is a Fellow of the Institute of Actuaries and was a member of the founding executive team of Egg, the UK's first internet bank.
Tony Vail
Chief Advice Officer
Anthony is a highly experienced CFO with over 20 years' experience. He has significant experience of the technology sector, fintech and robo advice in high growth situations, including VC-backed businesses. Anthony started his career with KPMG qualifying as a chartered accountant.
Anthony Jones
Chief Financial Officer
A marketer for 25 years both as a corporate marketing lead and in later years as a consultant, Liz has worked primarily in FS, retail and manufacturing sectors. She has previously worked for Communisis, as board adviser for clients including Axa, Barclays, Nationwide and BBC.
Liz Basten
Chief Marketing Officer
Peter has been a director in financial advice businesses for 20 years. Previous roles include CFO of Lifesearch, sales and strategy director of the advice division of Prudential and CEO of Positive Solutions. Peter is a chartered accountant and started his career in mergers and acquisitions.
Pete Coleman
Chief Commercial Officer
Lynn is an experienced customer, risk and human resources director with a demonstrated history of working in the financial services industry. Prior to joining Wealth Wizards, she was a senior manager in Capita's financial service business.
Lynn Smith
Chief Operations & People Officer
Richard has been helping start-ups to scale for over 20 years. He's worked in the online tech sector in investor owned and VC backed companies across a range of industries from advertising to publishing, utilities and now finance since the dot com years.
Richard Marshall
Chief Technology Officer

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Wealth Wizards Benefits Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register under reference 596641

Registered Address: Wizards House, 8 Athena Court, Tachbrook Park, Leamington Spa, CV34 6RT.
Registered in England & Wales, No. 07014133. The information contained within this site is intended for UK consumers only and is subject to the UK regulatory regime.

Wealth Wizards®, Pension Wizard ®, Retirement Wizard®, Turo® and MyEva® are registered trademarks; the trademarks, trade names and logos on this website, and the copyright and pending patent applications, are used by Wealth Wizards Benefits Limited under licence from Wealth Wizards Limited. Pension Tidy-up, Pension Predictor, Investment Wizard, are trademarks and logos of Wealth Wizards Limited. Wealth Wizards Benefits Limited is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register under reference 596641.