The leadership team

Andrew has 20 years' experience developing digital financial services: ten in the corporate world and ten as an entrepreneur, successfully exiting Clearwell, a fintech business, to Money Portal in 2006. Andrew was a member of the founding executive team of Egg, the UK's first internet bank.
Andrew Firth
Chief Executive
Scanes is a portfolio chairman and non-executive director of fast-growing technology companies including chairman of Vizolution and a non-exec director of Netcompany. Scanes was previously a partner at Accenture where he ran the financial services practice in the UK and Ireland.
Scanes Bentley
Pete has over 22 years of experience in financial services distribution and is a qualified adviser. As a founder of Wealth Wizards, he has helped pioneer the creation of simple, online advice to help consumers with their financial challenges. Pete also spent 10 years as a director at Opal Benefits.
Pete Connell
Chief Development Officer
Tony has significant experience of delivering proposition development, innovation, marketing strategy and corporate transactions within the financial services sector. Tony is a Fellow of the Institute of Actuaries and was a member of the founding executive team of Egg, the UK's first internet bank.
Tony Vail
Chief Advice Officer
Anthony is a highly experienced CFO with over 20 years' experience. He has significant experience of the technology sector, fintech and robo advice in high growth situations, including VC-backed businesses. Anthony started his career with KPMG qualifying as a chartered accountant.
Anthony Jones
Chief Financial Officer
A marketer for 25 years both as a corporate marketing lead and in later years as a consultant, Liz has worked primarily in FS, retail and manufacturing sectors. She has previously worked for Communisis, as board adviser for clients including Axa, Barclays, Nationwide and BBC.
Liz Basten
Chief Marketing Officer
Peter has been a director in financial advice businesses for 20 years. Previous roles include CFO of Lifesearch, sales and strategy director of the advice division of Prudential and CEO of Positive Solutions. Peter is a chartered accountant and started his career in mergers and acquisitions.
Pete Coleman
Chief Commercial Officer
Lynn is an experienced customer, risk and human resources director with a demonstrated history of working in the financial services industry. Prior to joining Wealth Wizards, she was a senior manager in Capita's financial service business.
Lynn Smith
Chief Operations & People Officer
Richard has been helping start-ups to scale for over 20 years. He's worked in the online tech sector in investor owned and VC backed companies across a range of industries from advertising to publishing, utilities and now finance since the dot com years.
Richard Marshall
Chief Technology Officer