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'The 2025 Fintech Pledge' is an influential campaign that unites the UK fintech industry and strategic partners.

It's aim is to help UK consumers build up their financial resilience and better protect against the rising cost of living. Signatories to The pledge promise to clearly track and measure their customers' 'actions', with the understanding that each partner's contribution might vary due to their specific product offerings. By 2025 the Pledge aims to have reached 10 million consumer actions thereby enhancing UK consumers' financial wellbeing. The campaign connects people to platforms that make savings work harder, improve credit scores, consolidate debt and lower utility bills

Led by Zopa, ClearScore, and The Money Charity, the campaign’s membership is at 37 and growing. As of July 31st, 2023, these members have collectively achieved over 6.61 million positive actions.

Focus on Financial Well-being

Wealth Wizards, a leading contributor to the UK Fintech industry, remains steadfast in its dedication to improving the financial well-being of the UK by joining The Fintech Pledge 2025 urges other Fintechs to get behind it.

Wizards' founding mission is to improve financial well-being by making guidance and advice more affordable and accessible. Wealth Wizards deploy their own Financial Wellbeing software to institutions and to employees directly; this is branded MyEva.

Launching the Benefits Calculator

Wealth Wizards recently added a state benefits calculator within MyEva as part of their commitment to financial well-being. This experience checks eligibility for 32 UK state benefits, and 52% of users have found themselves eligible for at least one benefit. The average entitlement amounts to over £3,000 a year, per person.

Balancing figures and feelings

By comprehensively gauging an individual's financial circumstances and confidence regarding money, MyEva not only aids in financial management but also boosts their overall empowerment and well-being. Through the innovative money confidence assessment, MyEva further enhances employees' understanding of their attitudes towards money and the driving forces behind their financial decisions. This understanding enables MyEva to tailor experiences effectively and guide employees towards improved outcomes.

Developed by financial experts and based on actual experience of advising clients with their money, MyEva is taking expert help and support and making it accessible to everyone, no matter their age or stage of life. Myeva can help them start where they are.

Ben Hampton, CEO of Wealth Wizards, explains the company's alignment with the Fintech Pledge 2025 and its commitment to improving financial well-being in the UK:

"The Fintech Pledge 2025 aligns perfectly with Wealth Wizards' mission to enhance financial well-being in the UK. The ongoing cost-of-living crisis has highlighted the importance of this Pledge for households and individuals nationwide.

"Our solutions aim to help everyday people across the UK. We partner with financial advice firms, banks, pension providers and employers to improve the UK’s relationship with money. Although the Fintech Pledge 2025 members have made significant progress towards the target of 10 million actions, there is still much to be done.

“This campaign can potentially bring positive, impactful societal change at a time when the Regulator is looking to increase access to help through the advice guidance boundary review."

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