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Ben joined Wealth Wizards as Chief Product Officer in February this year from abrdn, where he led its digital retirement advice business. Ben started his career at Standard Life, qualifying as an actuary before holding a number of senior roles across strategy, distribution and proposition development.

Andrew Firth said: “I’m delighted Ben has agreed to take on the role of Chief Executive. He has made a huge impact since he arrived at the beginning of 2022.His market knowledge is exceptional, and his commitment to the future of digital advice and guidance is infectious. Ben has transformed our product strategy and has been pivotal in bringing new clients on board with our technology.”

Ben Hampton said: “It is a privilege to be appointed Chief Executive and to beasked to lead such a driven and talented team at a pivotal time in the development of Wealth Wizards, and also for the financial services industry. Customers need access to affordable financial advice now more than ever and I’m passionate about the difference advice and innovative forms of guidance can make. I have seen first-hand the power of our technology in delivering real change for customers and I am excited at the potential we have to make an even bigger, positive impact.”

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Notes to editors

Wealth Wizards was founded in 2009 to take on the challenge of automating financial advice for the digital age. Our founding purpose is to make financial advice affordable and accessible to everyone, and this mission and ethos still drives the business forward and is at the heart of all we do. Today, we are one of the UK’s leading financial advice technology providers with a growing B2B customer base including wealth management, tier-1 banks, pension providers and large insurers in the UK.

We also operate our own digital IFA, MyEva, which is pioneering a ‘chatbot’ regulated financial adviser and operates in the increasingly competitive workplace market for financial wellbeing services, with over 60 employers now subscribing to the service. This gives us exceptional insight into the needs of a diverse population of over 80,000 employees enabling us to continually develop our digital engagement solutions covering all age groups and demographics. Since March 2021 we have been owned by Royal London and we now have a key role to play in advancing their digital strategies. We are based in Leamington Spa and have over 80 employees.

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Any enqueries, please email elysia.macwhinnie@wealthwizards.com

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